The Toy Insider Toy Wish List
Some exciting news to share for you Toy shoppers! Just in time for the holiday season too! Brand new at The Toy Insider is an awesome Toy Wish List feature!
If your kids are like my kids, when they see The Toy Insider’s Holiday Gift Guide, they start circling or pointing to their favorite toys for Christmas and beyond!
With this new online Wish List feature, parents can use technology to select products they think their kids would like, sit down with their kids to pick things out together, or the kids can choose their favorites!
On each review and gift guide page, parents will see a green “Add to wish list” button. Once items are added to a wish lists, it can be shared on social media or email! The feature is ideal for parents and caregivers looking to share gift ideas with friends and family!

The shared wish list will show a small image of the product, the product name, and the age and MSRP! Plus, there’s an easy “buy it now” button, that will allow gift-givers to purchase the products as easy as 1,2,3!
The reasons I really like this Wish List feature compared to the ones you can create on sites like Amazon (which are still fabulous) is:
- These are cultivated toy picks – so you know that these toys made the cut from thousands of toy submissions and have great play value as a result.
- The toy reviews are by those dedicated to toy reviews 365 days a year. The reviews aren’t the “I received this toy in exchange for my honest review” posts in the comment section on other shopping sites. These are expert reviews from the many years of being in the Toy Industry.
- The hot lists are broken down by age so it is easy to quickly shop for everyone on your list. The work has been done for you!
So go and shop. You’ll already be done with the Toy shopping before your kids even go trick or treating!